Jelly Fish Anyone?

 

Daily Home Cooking and

The unwritten Chefs duty

 

yelly fish

 

 

The Chefs Duty

Chefs have the unwritten duty to entice their audience with new products, new flavor combinations and new styles of cooking dishes. The duty is embedded in every individual chef and comes with passion for food, love for the job and then there is of course the commercial impact of attracting customers to the establishment they run or work for.

In the age of technology we live in, all deliveries are demanded by an ever better informed and critical public.

 The Competition

The big players in the food processing industry, large companies with huge marketing budgets,  are running at a steady pace to bring more and more special designed products on the market for target groups with certain diets, weight loss plans and the like.

Chefs lack those resources, have no well-staffed and equipped test kitchens, but fulfill, their unprecedented desire to create makes them see a new concoction with every new ingredient presented to them.

 

We Invent 

 

Yelly fish 1

So, where lies the future of innovation in the culinary world, more and more people populate the planet and if we may believe some reports  we produce more food than there are people, problem is that the surplus does not reach people in the right places, where the hungry are; no, we throw it away! Yet the food processing industry comes with more products showing us how to save money, work more efficient with less staff, make life easier.

 

In China you can buy powder which diluted with water resembles meat, for the right meat (pork, chicken) just add flavoring and coloring. Chicken meat can be produced in incubators to save the birds from suffering, reduce greenhouse gasses and space to rear animals.

At the same time we see a back to basics trend, that is fighting to promote local produce, farmers markets, eat healthy, and perhaps Daily Home Cooking to keep a healthy cooking trend alive.

 

Our Pride 

 

chefhat

 

Is a chef in uniform enough to keep the marketing power of the big food producers at bay?

Many celebrity chefs promote healthy food with probably Jamie Oliver as a front runner; his efforts to change school lunches are more than consummate for the cause.

“We go to the source instead of the source coming to us, to create debate, with debate change will happen” are words from his mouth to get inspiration from.

He’s an ambassador, a voice that leads the way creating debate, we are the man in uniform, and we need to come with innovations to show the public that powder is not the way to go.

The ability to travel has enabled many to explore cultures and cuisines from practically all corners of the world, new opportunities arise every day to create, develop and invent.

 

Trends to Follow

 

Yelly fish 3

 

One of the latest (I have seen) is the introduction of Jelly Fish; this product is quite common in Asia, but less in the Western world.

Usually found steamed and pre-cut into strips, Jelly Fish is mainly used as a component to a dish or as a dish complementing a meal that consists of a number of dishes as commonly food is served in Asia.

Jelly Fish is pretty tasteless, but absorbs flavors very well, has a nice texture and once marinated and stir fried it works well in combinations.

Fulfilling our duty as Chefs is noble, we need to work on it every day and drive the point home that healthy living starts with a healthy balanced diet.

If you agree, leave a comment, if you do not agree leave a comment also.

If you need any culinary assistence contact me at:

tgrandlife@yahoo.com

 

Presentation is everything!

 

Presenting your food the right way

is profitable for pro’s and enjoyable for home cooks

modern food


 

Doesn’t presentation make your mouth water. Every time I watch a cooking show on TV, I have that Oooh AAah.

Don’t you have this “That’sNice” kind of thing when the camera zooms in after the chef arranges the dish on a plate?

Most of the times the host will still make the same Ooh, Aah kind of gesture I already had, but it doesn’t matter anymore, I am sold.

 

Presentation makes the food taste better and creates the “WOW” factor when a well presented plate is placed in front of people.

Watching close up shots of food on TV brings the ‘I want to eat this’ desire in people, if the food tastes good or not is no issue anymore –well that’s not true- but as matter of speech. It’s the eye that makes your palate tantalize.

Actually it is not the chef who makes that plate, but some food stylist, waiting just outside the reach of the camera angle who re- arranges the plate adds color with some spray-paint and decides that the plate is ready for the final shoot.

beerBy that time the chef has headed for happy hours, his job is done.

That’s how it works on TV, not in your kitchen, that’s where you have to do the job.

The camera can turn the lousiest cooked food into a Gourmet dish, that last twig of cilantro always falls exactly on the right spot, not fair, but it works miraculously well.

Restaurant chefs, well most of them, are aware and use the feature to attract more clientele and to popularize their establishments.

Styles of presentation change fast by the way, for a while we had the ‘smear’. Remember that blotch of sauce on a plate which is then ‘smeared’ out with a spoon, still popular, but it is losing popularity. The smear hype came after the patterns, also known as ‘curling’, two sauces on top of each other are curled together with a tooth pick, creating lovely looking patterns.

Curling is still in swung to decorate cappuccinos, but has left dinner plates.

 

tear apart dish

 

New is ‘break it all apart’. Individual components are cooked with so many techniques that it all dazzles your brain when you read the menu and your palate when you get to savor the dish.

Most of all, this new style of presentation dazzles your eye.

Main thing is to keep up with the trends and keep people exited and take pictures, another indispensable part of cooking in today’s high tech world.

Millions of diners around the world, who would have taken fork and spoon after the plate was served a couple of years ago, now first reach for their androids, post what they are going to eat on some social media website and then only start eating.

Some call themselves foodies, others are social media enthusiast. If you are an entrepreneur, see it as free advertisement and let them do as they like.

Menus with great pictures sell better than menus with a great description without a picture.

Japanese restaurants even have their dishes replicated in plastic to make their offerings more attractive, not many Japanese in or outside Japan can live without these plastic food displays.

 

For the home cooks

 

Ovenbaked mackerel with stir fry veggie 004

Presenting food on a plate does not have to be so difficult or be as difficult as it may seem to be.

The key to create an appetizing presentation is to pull your dish apart before putting it on a plate, not literally, but in your mind.

Divide the elements of the dish in your head and think what would be the sequence of importance.

The “Oven Baked Mackerel with Veggie Stir-fry and Crispy Cubed Potatoes” as shown in the picture has three components, staple, vegetables and protein. Main feature is the protein (the fish), second are the vegetables, lastly the potatoes, a structure that represents a healthy meal.

When presenting a dish of this nature, start plating with the lesser important ingredient which are the potatoes, then the second in importance, the vegetables and lastly the protein which catches the eye first.

 

Cooking at home is fun, present a meal in an appetizing manner and you will enjoy it even more.

 

Why do some Food Components Immediately Point to Recognition?

 

 

Let’s look at this topic and discover  

Mystical Kimchi

 

kimchi

 

 The tought

Many cuisines from different cultures around the world have a particular component that immediately points to recognition , a Baguette tells you French food, pasta means Italian, soya sauce and wasabi is Japanese, read tortillas and you know it’s Mexican. Korean food has Kimchee as Kimchi is also spelled.

What is it that makes these typical components so characteristic to a cuisine? Why is Baguette associated with French food, while Coq au Vin one of the most famous classic French dishes is better known as a chicken stew in red wine sauce.

 Dishes or Components?

Perhaps the explanation lies in the fact that these characteristic components, almost always, come with every meal and were therefore easier recognizable when cuisines from different cultures started to travel and reached other parts of the world, compared to the dishes of the cuisines itself. I say almost always, because the probability doesn’t meet the pizza/ pasta recognition for Italian food.

We know that Kimchee is associated with Korean food, Koreans eat Kimchee with everything. For Westerners is eating bread with a meal something that makes sense in a way, but eating fermented cabbage (that’s what Kimchee is) with every meal, sounds somewhat odd when you ask me.

Then what makes Kimchee so mystical, how come we all seem to have heard about Kimchee and only little about Malaysian Tempoyak for example or Indian Kancha Aamer chutney, served with banana leaf rice meals to millions every day.

Little History 

Marketing is a good guess, but maybe history also provides some answers, references to ancient Kimchee date back as far as 2600 to 3000 years ago and making Kimchee was just a way of preserving vegetables to overcome harsh winters.

Originally Kimchee’s were radishes dipped in brine or fermented soya bean paste, later accompanied by other veggies like eggplant, mushrooms, mustard leaf, bamboo shoots and then the white Chinese cabbage (Nappa cabbage) we know today as Kimchee.

 

kimchi 3

Korea has had quite a few military encounters with the Chinese and Japanese in ancient times, many culinary exchanges have taken place during these years as well and Korean cuisine is then also greatly influenced by these two cuisines.

Korea, a country locked out from the rest of the world, except for China and the Japanese, had little to no access to outside ingredients; the Japanese traded however with the Portuguese and brought foods into Korea from the Americas, potatoes, sweet potatoes and also chili peppers which were never part of making Kimchee, if chili peppers came from the Americas or were introduced by the Chines is still debated, fact is that chili peppers made a significant change to the fermentation method and appearance of Kimchee.

Kimchee as we know this Mystical food component today was first introduced around the 1800’s and only found its way around the world after the Korean War separated North and South Korea in 1953.

The mystery surrounding the popularity of Kimchee may remain unknown, buying Kimchee is easy, but making Kimchee and see if you can duplicate a food product that has been hidden in a country for 2000 years or so and has only entered our lives 70 odd years ago is a must do one day for the lover of making your own food.

 Recipe 

Here is a recipe that you can keep for at least a year from the day of produce and serve every time you have Bulgogi.

 

Traditional Kimchee

kimchi 2

Ingredients:

9 lbs Nappa cabbage (whole) this is about two large cabbages

1 lbs radish (the long white type)

2 cups raw coarse sea salt

2 tbsp rice flour

2 cups water

1 ½ cup red chili flakes

½ cup anchovy fish sauce

½ shrimp fish sauce

5 green onions (cut in 1 inch pieces)

1 medium onion (finely chopped)

2 tbsp sugar

2 tbsp garlic (minced)

1 tbsp young ginger (minced)

 

Method:

The key to making good Kimchee is the brining or salting of the cabbage, correct brining or salting ensures the cabbage will not rot or mold during the fermentation period.

  1. Use coarse sea salt, a fine type of salt will decrease the crispiness of the leaves.
  2. Cut the cabbages length wise in half and make an incision at the bottom of each half.
  3. Submerge the cabbage halves under water so the leaves are wet in and out.
  4. Remove from the water and sprinkle the salt, (1 cup per cabbage) in-between the individual leaves.
  5. Place the cabbage halves in a container and allow to sit for 4 hours at room temperature, flip them over and allow to sit for another 4 hours.
  6. After 8 hours of salting the volume should have reduced and the leaves have softened.
  7. Wash the cabbage halves two or three times to remove excess salt, the washing process also determines the saltiness of the final Kimchee. Taste a piece of leaf, it should taste saltier than you like.
  8. Tear the cabbage halves via the incision in the bottom into quarters, place the quarters in a strainer or on a cooling rack and allow to drain for 2 hours or so.
  9. In the meantime, combine the rice flour with the water and bring to a soft boil, simmer until a cream soup consistency, allow cooling. Peel and shred the raddish.
  10. When the flour water mix has cooled down, add all the remaining ingredients and combine.
  11. Rub this mix in-between each leave of the drained cabbage and on the outside as well.
  12. The outer leaf of each quarter of cabbage will be soft enough to fold, allowing making small packets.
  13. Place the ‘packets’ in a container and cover with a piece of cling wrap, best is to place a little weight on top, like a plate and a small container with water.
  14. If the Kimchee will be eaten soon after preparation, leave to ferment at room temperature for 2 days before refrigerating, if not refrigerate immediately.
  15. After fermenting for 2 days the Kimchee should have a pleasant sour taste.
  16. Keep the Kimchee refrigerated and serve when you like by cutting a quarter length wise and then cross wise in small pieces.

Food Fashion and the Temporarily Trend that is Associated with it

 

Are Cupcakes losing their well deserved popularity

 

cupcakes 2

 

“I am dying for some cupcakes” my wife said when she woke up after her lunch nap. “You just ate” I replied, hoping not to be send on another trip to some unreachable, jam packed part of town where entering that particular shopping center and parking your car is in the league of difficulties similar to sending a rocket to the moon, but she insisted.

On my way, I realized that cupcakes hadn’t been on the conversation menu for some time and that fact made me realize how food fashion and food trends are so temporarily in the lexicon of contemporary popular culture, specifically television in this case.

The four ladies of the hit series Sex and the City have been responsible for creating many trends.

There were Manolo Blahniks, of course, then a whole army of newly emancipated emerged in the Naughty’s, ready to embrace without fear the joys of 30 something singledom and then the ‘it’ we were talking about – cupcakes- a craze that took a big part of the world by storm.

 

cupcakes

The world of cupcakes became a craze, everyone wanted cupcakes for every occasion thinkable, especially in the female department of the society, if someone had a crush, they ate cupcakes, at a book launch cupcakes replaced champagne and if there was nothing to celebrate the ladies ate them just for fun.

In one fell swoop, cupcakes went from being cute little things served at kid’s parties to trendy treats enjoyed mainly by all kinds of woman, but in particular the young modern mums, hip 20-somethings and of course- how can we forget- the single 30-somethings.

 

Why this infatuation for these old fashioned confections and why it is that particularly woman seem to adore them like new born babies.

Reasons abound. Cupcakes are portable, they are fun, they all look different, and you don’t need a plate, a tissue will do. They’re guilt- reduced treats because of their size, so you can have yours, admire it and eat it too. Main reason however – and the most often quoted – “Cupcakes are so pretty”.

Oh Yes. Cupcakes have transformed from old fashioned butter cake with frosting into multi- colored pieces of art, but are these young mums and early 30- singles still lining up just before the shop’s is about to open and pushing the crowd to acquire a box of pretty mini cakes before they sell out.

I dare to believe otherwise, surely cupcakes are still a favorite among the trendy, but I am scared that we are losing contact with these delightful mini cakes.

 

cupcakes 1

 

Are cupcakes here to stay? Some say it’s just a fad, others say they are indeed here to stay, hopefully boyfriends continue to say sorry to girlfriends with cupcakes and gatherings continue to light up there gatherings with a few boxes of cuppies.

If there is one fashionable food trend that should remain? My vote goes to cupcakes.